Tuesday, August 26, 2008

Aamir a half-man, half-woman?

Always experimenting with new styles, Bollywood star Aamir Khan will now be seen as the mythological half man-half woman 'Ardhnarishwar' in a Tata Sky ad. The 70 seconds commercial will show half of Aamir as a Punjabi girl, and the other half as a boy.
It is the first ad by Aamir after he became the company's brand ambassador. It will go on air from Monday. Vikram Mehta, the chief marketing officer of Tata Sky proudly expressed his satisfaction and contentment for the ad also mentioning of Aamir being the perfect choice.
Interestingly, many people didn't know that in Tata Sky- Tata stands for the knowledge of India and trust factor, whereas Sky stands for the knowledge of technology and DTH.
The ad has been conceptualized by the company's marketing team along with Rediffusion. Bollywood writer-director Neeraj Vohra has directed the ad.

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