“It is not because the film is being directed by my best friend. I believe in Drona and I have worked extremely hard for this film. The film will be a first for Indian audiences and I will work equally hard to promote it,” opening words of Abhishek Bachchan.In between a hectic world schedule of the Unforgettable Tour, Bachchan flew down to Mumbai for a day to shoot the promos for MTV’s various shows like The Big Picture, Hot Seat, as well as slipped in time for an interview with Bombay Times. Recounts the actor as he sits in the airport lounge on his way to Delhi, “If I did not shoot these promos, I would have missed the deadline for the programming scheduled for September. Its important to allot dates for marketing so that people know what your film is all about.”
Reveals President of Eros International India, Sunil Lulla,“Abhishek is very committed to the project. He was here for less than a day and he shot for us for more than 12 hours. That is dedication.”
And this certainly brings a smile on the producer’s face. Shrishti Behl Arya confirms, “AB is actively involved with Drona. He has sat on all the meetings when we have discussed the strategy and marketing of the film”.
Drona’s promos are already out and the response has been extremely positive. This has certainly egged the team to go an extra mile to promote it. And leading the pack is Abhishek Bachchan.
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