Nestle India has discontinued it’s contract with Rani Mukerji, who was the brand ambassador for its chocolate brand. Rani has been endorsing the brand for the last four years and has featured in many television commercials for the same during this time. Asin, who stars opposite Aamir Khan in Ghajini, also booted Rani out of the Fanta commercial recently. An official of Nestle India on condition of anonymity revealed that their contract with Rani was almost over but they were planning new marketing strategies. “Our brand strategies include targeting the youth and Rani is no more a youth icon. Her films haven’t done well at the box office. Hence, we are looking at someone who is popular. We are working on the options and the announcements will be made soon.” Sources close to Rani say, “Rani is disappointed by Nestle’s unprofessionalism. They knew well enough that once the contract was to be renewed, her price would have to be increased too.”
Apart from Yash Raj Films’ Thoda Pyar Thoda Magic, Rani hasn’t signed too many films this year. Yash Raj Films have signed a new girl, Anushka Sharma, opposite Shah Rukh Khan in Rab Ne Bana Di Jodi and Karan Johar has signed on Kajol for My Name is Khan.
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